About Strength in People
Most SME owners and senior leaders don’t struggle because they lack commitment, capability, or ambition.
They struggle because pressure changes how they lead themselves.
When responsibility is high and space to think is limited, even strong leaders start operating on autopilot. Reactivity creeps in. Authority blurs. Energy leaks — and the business quietly carries the cost.
Strength In People exists to help SME owners and senior leaders navigate pressure with greater clarity, energy, and authority.
At Strength In People, we focus on self-leadership under pressure — because when leaders change how they operate, everything downstream begins to settle.
Our Point of View
Most issues labelled as “people problems” in SMEs are not caused by poor intent or weak teams.
They are the downstream effect of leaders who:
Carry too much emotional load
Overuse their strengths when stretched
Absorb responsibility that isn’t theirs
Make decisions reactively instead of deliberately
Fixing teams without addressing this simply treats the symptoms.
We believe the most effective place to intervene is how leaders lead themselves when pressure is high.
How we work
Our work supports SME owners and the senior leaders around them — directors and managers who hold responsibility for people, performance, and decisions.
This work often starts with those leaders, because that is where pressure shows up most clearly day-to-day.
We use strengths-based diagnostics and focused 1:1 coaching to help leaders:
See themselves clearly under pressure
Regain clarity, energy, and authority
Lead deliberately rather than firefighting
The aim is not to fix people — but to put leaders back in control of how they think, decide, and show up
Ready to Stop Firefighting?
A focused conversation to identify what’s driving reactivity — and where to intervene for clarity and control.
Our founder - Pippa Dennitts
Strength In People was founded by Pippa Dennitts, a former HR Director and Self-Leadership Specialist with over 25 years’ experience working with SME owners, boards, and senior leadership teams.
Pippa is a Gallup-Certified Strengths Coach and a Chartered Member of the Chartered Institute of Personnel and Development.
Her work combines commercial understanding, deep people insight, and practical coaching — helping capable leaders navigate pressure with greater clarity and intent.
Outside of work, she’s a pilot, campervanner, mountain biker, parish councillor, and trustee — and someone who believes leadership becomes lighter when self-leadership is strengthened.
Accreditations
Help to Grow
Pippa is a member of the Association for Business Mentors and is pleased to have been selected as a professional business mentor to support the Help To Grow: Management Course. The Course is Government funded and is designed to help boost the performance and resilience of small businesses in the UK. Pippa provides business mentoring to participating SMEs to support leadership team members as they prepare to lead on the delivery of increased profitability, innovation and growth.
Find out more about Help to grow
B1G1
Strength In People is a B1G1 Business For Good. We incorporate purpose and meaning to our business through giving. By creating micro-giving habits every day we believe that small businesses can change the world in a big way. For every transaction made with us an impact is being created which will support one of our giving stories which include: women in business, sustainable farming practice, health education, school meals & rainforest recovery.
Together, we are making great difference in the world by doing what we do every day.
Find out more about B1G1
Ready to Stop Firefighting?
A focused conversation to identify what’s driving reactivity — and where to intervene for clarity and control.
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